European Union Privacy Notice (this “Notice”) supplements MyPeople’s Privacy Policy and contains additional information for users located in the European Economic Area (EEA) and the United Kingdom (UK). If there is a discrepancy between the Privacy Policy and this Notice, the information in this Notice will apply to you if you are in the EEA. Unless otherwise indicated below, the information in this Notice applies ONLY to users in both the EEA and the UK.

Data Controller

As set out in our Privacy Policy, if you are located in the EEA and UK, MyPeople is the data controller of your personal data.

 

Why and how we use your data

Data we use

To allow Users to register for and manage their MyPeople account, to view the MyPeople platform, and to receive the Services agreement.

Your account information: your name, email address, login, chosen language, gender, year of birth, city/county of birth, city/country of residence, and interests and passions (which you choose to share).

 

Data relating to your use of the Services: IP address, device ID, user agent, location data, browser type and version, operating system and platform, and other online identifiers collected from Cookies and other similar technologies. This data is collected through Google Analytics.

Consent

We may process your personal data with your consent. You can withdraw your consent by contacting us at privacy@mypeople.earth.

MyPeople processes personal data when You give us consent when you enter the services and affirmatively agree to provide the personal data, by agreeing to our terms, and through in-product experiences. Where we rely on consent, you can withdraw your consent at any time, however this will not affect our use of your data up to that point.

Why and how we use your data

Data we use

Users can add information to their profiles and make connections through our network and display it on our Services on their member-visible profile and with the partners, customers, and developers.

Data that you or others provide by using MyPeople like your name, photo, your interests, passions, ethnic background, etc.

To allow Users to make and accept new connections.

To allow Members to make and accept new connections.

So Users can share their profile with other users in the MyPeople community.

Data that you or others provide in your MyPeople profile such as your name, year of birth, city/county of birth, city/country of residence, and interests and passions

So Users can interact with our platform functionality, features, and tools.

User inputted information (e.g., interests, passions, videos, etc.)

 

User-viewable information on the User.

 

Data that you or others provide in your MyPeople profile: your name, photo, interests, passions, and background.

For MyPeople to use non-essential cookies and similar tracking technologies to identify Users, to deliver ads, and to conduct analytics related to user interaction with MyPeople Services advertising, and research purposes.

Data relating to your use of our Services: IP address, device ID, user agent, location data, browser type and version, operating system and platform, and other online identifiers collected from Cookies and similar technologies.

For personalized Ads in the Designated Countries:

 

1. To display, measure, and improve certain personalized (not contextual) ads on and off MyPeople that are relevant to your interests, based on certain data we observe or infer about you from use of our Services.

 

2. To target, measure, and improve certain personalized (not contextual) ads on and off MyPeople.

MyPeople Data

 

Inferred City, Country and Continent Location (from your IP address)

Gender

Inferred Age Range

 

Your activity data: This is data that we observe over time about your engagement with our Services, such as page visits, videos you watch, actions and you take on ads (views and clicks).

 

Inferred Interests (e.g. your general, product and service interests) and Traits based on your MyPeople profile and activity on MyPeople.

 

Data relating to your use of our Services: IP address, device ID, user agent, location data, browser type and version, operating system and platform, and other online identifiers collected from Cookies and similar technologies.

 

2. Off-MyPeople Data

 

Ad Partners Data for Ads off MyPeople and ad measurement: IP addresses, cookies, as ID, other online identifiers, views and clicks

 

Advertiser Data for Ads: contact information (hashed email, name, ad ID), device information, visits, views and clicks.

 

Advertiser Data to Measure Ad Success: Visits, sign-ups, purchases.

 

Data relating to your use of third party services: IP address, device ID, user agent, location data, browser type and version, operating system and platform, and other online identifiers collected from Cookies and similar technologies that customers share with MyPeople.

 

 

 

For personalized Ads in the UK:

 

For MyPeople and its customers to use data we receive from third parties to display personalized advertisements to Members.

Information from advertising partners, vendors and publishers.

 

You can control how we use your personal data for this type of advertising here.

To tailor, measure and optimise ads when you choose to submit a Lead Generation Form or take part in a brand lift survey through our Services

Contact details (e.g., email address, first and last name, MyPeople profile URL), interests, and passions.

 

Other data submitted through Lead Generation Forms or surveys (e.g., name, company, answers to custom questions).

 

Legitimate Interest

Where we rely on legitimate interests we balance the interests the processing supports against your rights and freedoms before processing your personal data, and you have the right to object or to ask for restriction of our processing we describe in this notice at any time.

 

When does MyPeople rely on legitimate interests?

In some cases, the collection and processing of your personal data is based on our legitimate interests and/or the legitimate interests of third parties (e.g., MyPeople customers and our Users), provided that our interest in processing does not outweigh your interests or fundamental rights and freedoms. These interests include commercial interests, the interests of our Users and broader societal benefits. In each instance, we have considered whether these interests are outweighed by your rights and freedoms, and have concluded, based on the limited impact of the processing, the strong safeguards we apply, and the controls we offer you over your data, that we can proceed with the processing. 

If you have questions about how MyPeople processes your personal data, you can view our Privacy Policy or you can contact us at privacy@mypeople.earth.

Legitimate Interest- Safety and security:

●       To help protect you, us, or others from threats, we log users' activity on MyPeople to identify and investigate harmful or fraudulent behaviour that violates our Terms of Service. Examples of the behaviour include: security threats, hacks, scraping, fake accounts and information, bots, malicious actors, or fraud.

●       We also use it to protect the security and integrity of our site.

●       We may share data with other organizations for security purposes to prevent, detect, investigate and address threats, harmful behaviour, possible fraud or other violations of the law.

●       Finally, to verify your account following account restriction or closure for breaches of our Terms of Service.

To ensure the security of our Site, the data we may collect relates to your use of our Services: IP address, device ID, user agent, location data, browser type and version, operating system and platform, and other online identifiers collected from Cookies and other similar technologies. This could also include your login information.

Legitimate Interest-Business Administration:

●       To enable or administer our business, such as for quality control, preparing consolidated reports on our business, and customer service.

●       To monitor the use of our Member and customer service offerings and perform analytics to produce reports on the effectiveness of our Member and Customer support services.

●       To perform analytics to produce reports and metrics on how our Services are used to help evaluate product performance, fix issues, improve and deliver our Services.

●       To understand and improve our business or customer relationships generally.

●        To make business and financial projections.

●       To create reports and metrics based on your use of our products, such as interactions with ads, to enable us to invoice our customers for our products and services, and to understand usage of our Services.

To perform this interest, MyPeople may collect data relating to your use of our Services: IP address, device ID, user agent, location data, browser type and version, operating system and platform, and other online identifiers collected from Cookies and other similar technologies. We may also collect information about Your account that you provide when you contact us or request support via email. This may include your name, email address, MyPeople account details, phone number, and the details of your query or issue. It could also include information that you provide to us, such as your name, photos, location, skills, passions, and interests.  We may also collect your data like the content you read, content you share, who you follow or are following you, connections, participation, page visits, videos you watch, and actions you take on ads (views and clicks).

Legitimate Interest- Law enforcement and legal requests:

●       To disclose information about you when required by law, subpoena, or other legal process or if we have a good faith belief that disclosure is reasonably necessary for any of the following reasons:

○       To investigate, prevent or take action regarding suspected or actual illegal activities or to assist government enforcement agencies;

○       To enforce our agreements with you and our customers;

○       To investigate and defend ourselves against any claims and allegations, including third-party claims;

○       To protect the security or integrity of our Services (such as by sharing with companies facing similar threats);

○       To exercise or protect the rights and safety of MyPeople, our Users, employees, or others;

○       To avoid sanctions for non-compliance;

○       To better protect against illegal or harmful activity in connection with the Services.

To perform this interest, MyPeople may collect data relating to your use of our Services: IP address, device ID, user agent, location data, browser type and version, operating system and platform, and other online identifiers collected from Cookies and other similar technologies. We may also collect data that you or others provide to us and share on your profile. Also, we may collect your activity data which is data that you or others provide in posts, comments, articles, or other content on our Services including search history, feed, content you read, content you share, who you follow or is following you, connections, participation, page visits, videos you watch, and actions you take on ads (views and clicks).

Legitimate Interest-Legal advice and litigation:

●       MyPeople retains and shares information with our lawyers and relevant experts when we seek legal advice or are involved in litigation, regulatory inquiries, or disputes.

●       MyPeople's interest to protect MyPeople and its Affiliates, their brands, employees and business interests from legal challenges, regulatory investigations or criminal activity.

●        To better protect the interests of our Members, Visitors and customers by identifying and addressing illegal, unfair or harmful activity.

To perform this interest, MyPeople collects any data relating to you that is relevant to the legal advice, possible litigation or ongoing litigation. This will depend on the nature of the legal issue and could involve any information related to your use of the Services.

Legitimate Interest- For personalized Ads in the EEA:

●       For personalized ads (including improving our ad tools) that are relevant to your interests, based on data from Your MyPeople profile and limited data we infer about you.

●       To display certain ads that are relevant to your interests and preferences, based on the data we collect from our Services.

●       To measure ad performance so that we can create aggregated reports (that don't identify you) for our customers on the performance and effectiveness of their ads and other informational promotional activities on our Services, and the professional characteristics of the audiences they reach.

●       To measure ad performance so that we can create aggregated reports (that don't identify you) for our customers on the performance and effectiveness of their ads and other informational promotional activities on our Services, and the professional characteristics of the audiences they reach.

●       To identify members who have viewed an ad and consented to receive surveys so that our customers can measure the impact of an ad.

●       To enable our Users to make connections and better understand the world they live in and how they relate to one another.

To perform this interest, MyPeople may collect data relating to your use of our Services: IP address, device ID, user agent, location data, browser type and version, operating system and platform, and other online identifiers collected from Cookies and other similar technologies. We may also collect data that you or others provide to us and share on your profile. Also, we may collect your activity data which is data that you or others provide in posts, comments, articles, or other content on our Services including search history, feed, content you read, content you share, who you follow or is following you, connections, participation, page visits, videos you watch, and actions you take on ads (views and clicks).

 

 



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